Mobile Marketing Guide
Mobile marketing is the promotion of one’s business on mobile and smartphone devices through websites, apps, and social media.
It is a sophisticated, technology-driven marketing tactic that fully takes advantage of the increasing mobile trends by designing, targeting, and advertising to the millions of individuals who use their smartphone every single day of their lives.
Why do you need a mobile marketing strategy?
When looking at how we consume digital media, mobile usage has surpassed desktop. In fact, mobile usage now makes up 51 percent of all internet usage.
This trend comes as no surprise as the adoption of digital devices continues to dominate the tech world. With well over 216 million people in the U.S. alone owning a smartphone, a successful mobile marketing strategy is essential to the future of any business.
Whether you are a startup just getting off the ground or a well-established player in the mobile world, it is essential that you understand what mobile marketing is and how you can integrate a great mobile marketing strategy into your business.
Improving your mobile marketing strategy:
1. The right design is essential.
2. Make sales and promotions important.
3. Take advantage of push notifications.
4. Look into geofencing.
5. Know your consumer.
Mobile ads to be 15-20% of media spending by 2020:
Mobile advertising spends would account for 15 to 20 per cent of the overall media expenditure by 2020, fuelled by growth in mobile commerce, according to a study. At present, the share of mobile advertising spends is two to four per cent of the total media expenditure.
Deloitte India’s Technology, Media and Telecom (TMT) report also highlights that the boom in m-Commerce will be powered by social media, and is likely to become the need of every business. Mobile advertising in India is the fastest growing among all segments in the digital advertising space, and is gaining momentum through various apps and mobile sites, the report said.
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